By emphasizing craftsmanship over gimmicks and substance over flash, New Balance has become one of the most beloved sneaker brands in the world. As part of its latest ad campaign, New Balance is seeking out individuals with a similar ethos, those who take pride in their work and deliver a product like no other. These individuals are “Excellent Makers,” and they come from all fields—music, art, design, sports, and so on. They have the passion and talent required to live on that next level, consistently making work that is, in a word, excellent.
Now New Balance is on the lookout for one dedicated, gifted person to join their crew of elites through the “Excellent Maker” Sweepstakes. Entrants will be asked to upload a photo or video showing them at work on their chosen craft. Finalists will have their photos/videos posted online at Complex.com, where visitors will be able to vote for their favorite. The winner will officially join the “Excellent Maker” campaign, which currently includes musician Jay Electronica and designer Osian Batyka-Williams, as well as other innovators in their respective fields. If you think you might be the “Excellent Maker” New Balance is looking for, enter the sweepstakes at http://agenda.complex.com/newbalanceactive.