18 Best Black Friday Releases Of The Last Decade


You already know plenty of sought-after goodies are coming up soon for this Black Friday, but what about the best releases from Black Friday’s of the past decade?! As far as coveted sneaker releases are concerned, retailers didn’t always have Black Friday pegged as a go-to date to cause a frenzy for sneakerheads. But in this day and age, that has all changed and take a look back at some of the best Nike, Jordan, Vans and New Balance have had to offer just to name a few, including some dope collabs from the likes of Ronnie Fieg and DJ Clark Kent.

A Bathing Ape Bapesta "Black Friday"

Release Year: 2012

Simplicity was the name of the game with A Bathing Ape’s 2012 Black Friday release. Utilizing their classic BapeSTA silhouette, they kept it pure with these two contrasting black and white colorways. As always, numbers on these were very limited, and they similarly sold like hot cakes – or, like everything on Black Friday.

Highsnobiety x Ronnie Fieg x Asics Gel Lyte III

Release Year: 2009

Often overlooked by his most recent, ultra-hyped Kith releases, people often forget Ronnie Fieg has been dropping dope Asics for years now. Before opening Kith’s doors, RF teamed up with sneaker and fashion blogs on a trilogy of Asics Gel Lyte IIIs, the final installment of which dropped in collaboration with Highsnobiety on Black Friday in 2009. Done up in grey patent leather and navy pigskin suede, these eye-catching kicks are on par with the hottest Black Friday offerings.

Supreme x Vans 106

Release Year: 2009

Supreme’s list of collaboration classics is long and well-earned, so it’s no wonder that some get forgotten over the course of time. But, this 2009 Black Friday release, in collaboration with Vans, was clean and classic. Focusing on the Vans 106 silo, Supreme dressed up four different colorways: a black pair and an orange pair (both with suede uppers) and two different camo colorways. And, as always with Supreme’s collabs, these went fast.

Air Jordan Spiz'ike White/Cement Grey-Black

Release Year: 2007

Back in 2007, before Nike and Jordan Brand killed everyone’s credit card on an annual basis, they dropped one of the best colorways the Spiz’ike silhouette has ever seen. Matching up with the iconic white/cement Air Jordan IV, the similarly named Spiz’ike was a Black Friday gem.

UNDFTD x Converse Ballistic Capsule Collection ‘Black’

Release Year: 2011

LA-based clothing/sneaker boutique Undefeated is no stranger to dope collaborations (we all know their Jordan IV is a legend). And 2011’s Black Friday saw them drop yet another banger, the UNDFTD x Converse Ballistic capsule in a fitting black colorway. This pack saw both a high top and a low top version of the Converse Star Player, done up in a black ballistic nylon, dropped alongside a matching back pack.

Nike Zoom Kobe VII "Invisibility Cloak" (Restock)

Release Year: 2012

Each Nike signature silhouette inevitably has those one or two special colorways; the ones that haven’t been seen anywhere else before, and once released, become synonymous with the silo itself. For the Kobe VII, that colorway was the “Invisibility Cloak”. When the colorway first dropped, in limited numbers, it sold out with the quickness. Which is why Nike brought this hot seller back on Black Friday 2012…that was one we were thankful for.

Air Jordan XII "Flu Game"

Release Year: 2009

We all know the story behind the Air Jordan XII “Flu Game” colorway, and with that in mind, Jordan Brand used Black Friday 2009 as it’s platform to launch this celebratory take on that piece of MJ lore. Launching twelve years after His Airness’ legendary Game 5 Finals performance (we see you JB), this edition of the Flu Game XII saw the leather upper swapped out in favor of suede nubuck. Additionally, tongue embroidery and heel stamps, touting his 38 point performance differentiate these from any other retro. We wish JB would do more retros like this.

Nike Air Force 1 Destroyer "Black Pack"

Release Year: 2010

With only 24 packs released, this may be the rarest release on this list. Just days before Black Friday in 2010, Nike announced they would allow a pre-order for 24 Air Force 1 Destroyer packs. The pack itself contained a super clean makeup of the classic Air Force 1 Low, as well as a customized Nike Destroyer Jacket. You crazy for this one, Nike.

Concepts x Nike SB Dunk High "When Pigs Fly"

Release Year: 2012

No stranger to the hyped collab themselves, Boston-based sneaker mainstay Concepts teamed up with Nike SB in 2012 on a Porky’s-themed collab called “When Pigs Fly”. In addition to a sweet skate deck and some nice tees, the star of the show was the pink and blue suede Dunk High. Regardless of how you feel about pink shoes, Concepts did it right; the materials, extras and execution of this pack were simply on point.

DJ Clark Kent x Nike Air Force 1 "Black Friday"

Release Year: 2008

When the Swoosh teams up with DJ Clark Kent, you can just mark that W. Which is why, back in 2008, the two teamed up for the “Black Friday” Air Force 1, draped in an appropriately colored black upper. The kicker, as is usual with Kent’s designs, is in the materials. This Black Friday drop saw the iconic silo done up in black pony hair, a metallic silver lenticular material on the Swoosh and heel, and trimmed up with an iridescent gloss material on the outsole. Crazy.

Concepts x New Balance "Freedom Trail" Collection

Release Year: 2009

Another entry from our friends up in Cambridge, Mass., this 2009 Black Friday collab between Concepts and New Balance consisted of two NB silos, a boot-style 875 and the iconic 1500. Chocolate brown suede trimmed up by cream soles and red laces? This is how you do brown sneakers right.

Vans x DQM "First Issue" Pack

Release Year: 2011

In 2011, Vans teamed up with NY streetwear staple DQM on a collaborative retail shop called the Vans DQM General. And, opening it’s doors in September of that year, they dropped their first footwear collab that Black Friday. Featuring high-quality leather versions of three classic Vans silos, the Era, Chukka Deacon and the Mid Skool ’77, these beauties were limited to just 96 pairs per colorway.

Air Jordan XIII "Flint"

Release Year: 2010

Of all the beloved colorways of the Air Jordan XIII, perhaps none is more in-demand than the “Flint” makeup, which made it’s retro comeback on Black Friday 2010. Part one of Jordan’s Black Friday takeover, the “Flint” was an instant sellout, and laid the groundwork for JB to assert their dominance on the day after Thanksgiving.

Air Jordan VII Premio "Bin 23"

Release Year: 2010

As mentioned with the Jordan XIII “Flint” release, Black Friday 2010 belonged to Jordan Brand. A retro of the classic “Flint” XIII just wasn’t enough for the Jumpman. Jordan fans with expert-level camp skills (or good connects) got the chance to double dip with the super-limited Air Jordan VII Premio “Bin 23″ releasing the same day. The third installment of the Bin 23 Collection was the wildest colorway to-date, and with only 2,059 pairs in circulation, remains one of the toughest (read: most expensive) Jordans to get your hands on.

Ronnie Fieg x Puma Disc Blaze OG "Cove"

Release Year: 2012

Ever the innovator, Ronnie Fieg turned up the heat yet again on Black Friday 2012, dropping this crazy collab with Puma. Ronnie seems to have the midas touch when it comes to bringing old silhouettes to a new audience, and his work on this “Cove” colored Puma Disc is no exception. As with all RF collabs, these were highly limited in numbers, and sold out nearly instantaneously.

Burn Rubber x New Balance MT580

Release Year: 2010

Detroit’s Burn Rubber boutique has been putting in some steady collab work in recent years, particularly in cooperation with New Balance. Back on Black Friday in 2010, they let loose what is, arguably, their best work yet with the BR x NB MT580. Using a plush grey suede upper and a smooth gumsole, these 580s were really set off by the use of an argyle print in the collar and laces. A real American Classic.

Air Jordan IV Black/Red

Release Year: 2012

Originally debuting in 1989, the Air Jordan IV celebrated it’s 23rd birthday in 2012, which is why it was a perfect time to bring ’em back with this Black Friday retro. The black/red IV is simply a sneaker icon, and it’s presence at retail is always (ALWAYS) welcome.

Air Jordan III Black/Cement

Release Year: 2011

How can you go wrong with the Black/Cement Air Jordan III? Simply one of the most iconic shoes in sneaker history, JB could pretty much print their own money by releasing these babies every year. But dropping them on Black Friday 2011 in the midst of a holiday lineup that already included Doernbecher IVs, “Black Flip” IIIs, “Last Shot” XIVs AND Concord XIs? Some people just want to watch the world (or, credit cards) burn.


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  • Tyson

    How does this list not include the 6.0 Deloreans… For shame.

  • Johnny Greenlantern Otis

    is anything dropping tommorow?

  • ronald smith

    Which stores typically sell these shoes on Black Friday?


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