adidas Unveils the Pure Boost

adidas-pure-boost-1

The latest in performance from adidas has been officially introduced.

This is the adidas Pure Boost. The first shoe supported by an entire Boost cushioning midsole, providing maximum energy return and comfort in a simple package. Seven colorways (three for men, three for women and one unisex) are set to debut on May 14th at select adidas Sport Performance stores worldwide retailing for, $120.

[via @adidas]

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